One build, told in full.
This isn't a wall of logos. It's the one story I can tell properly right now, plus a few more taking shape behind it.
A part of the business was eating their hours. Now the system does that part.
Built for The Dealer Company, a vehicle registration service working with auto dealers across California.
The problem
A two-person team was running vehicle registrations for auto dealers across California entirely by phone, email, and spreadsheet. Every new registration meant someone remembering where it stood, chasing a missing document, or fielding the same status question twice. The business could win more dealers. It could not process more volume without adding people it couldn't yet afford to add.
The constraint
No engineering team, a state-regulated process with real compliance stakes, and no room for a fragile first version — this had to hold up under real dealer volume from week one, not limp along as an MVP. It also had to work for two very different audiences at once: dealers submitting from a phone in a sales lot, and an internal team triaging dozens of registrations a day from a desk.
What we built
A production, multi-tenant web portal, designed and built end to end: a guided submission flow for dealers, a real-time status dashboard, document upload and tracking, and an admin queue for triage, processor assignment, and payment status — plus the notification and loyalty-tier logic running quietly behind all of it.
What changed
The same two-person team now processes statewide volume through a system built around how they actually work, not the other way around. The part of the business that used to eat their hours and cap how much they could take on — that part now runs itself. Growth stopped being bottlenecked by their own throughput.
What's next
The platform keeps growing with them: payments, a loyalty and rewards program, and SMS notifications are next in line, each one removing another manual step from the same two people's day.
Not everything needs a deep dive.
Some businesses just need to be live, fast, and looking like themselves.
Aesthetics by Vivi
A fast, focused site for a growing aesthetics studio — live in weeks, built to turn a visit to the page into a booked appointment.
A couple more site deals are in conversation right now — this row grows as they close.
Momentum, not a menu.
A couple of builds moving forward right now — more to share as they get closer.
A trip-planning app
Turning a pile of scattered plans, links, and group texts into one shared itinerary. In active development.
One more, taking shape
A second build moving alongside it. Early days, real momentum — more soon.
Both are taking shape alongside outside partners — a structure I'm still refining, and happy to talk through on a call.
Earlier career work lives behind NDAs at private companies — happy to talk shop on a call.
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